PRIVACY POLICY

Bookworldkids commits to protect its customers’ and partners’ personal data as carefully as possible. This privacy policy is intended for achieving transparency about the way personal data are processed and stored. Bookworldkids will adhere to and respects the requirements of the different local and international Data Protection Acts, where under the current and upcoming e-Privacy regulations and the General Data Protection Regulation 2016/679. Bookworldkids handles everyone’s privacy carefully. In order to do so, Bookworldkids adheres to privacy legislation, as stipulated in this section, in addition to legal standards which are dictated by approved codes of conduct.

WHY CONSENT

In accordance with our data processing operations we have checked if your consent is the most appropriate basis for processing. We ask our customers and respondents to positively opt-in prior to any start of the processing. The request for consent to you is made prominent and separate from any conditions that may apply to the promotions you have participated. Your consent is (also) used to administer the campaigns you are interested in. If you withdraw consent you contact data is blocked until you have given your consent again. Any given consent is never made on a default mode. We keep a record of when and how we received your consent on an individual identifiable basis. We also keep a record of exactly what you were shown or told at the time of participating to the campaign. Should you have questions about the campaign to which you participated in, then please contact our privacy officer at [email protected] who can reply to you directly for any question or concern you may have. We would like to specify to you why we process data and what we’re going to do with it, for which purposes data are going to be used and further processed.

HOW TO CONSENT OR WITHDRAW

We give individual options to consent or positively opt-in to different purposes and types of processing. We name our organisation and any third party controllers who will be relying on the consent at the moment of collecting your data. We inform our customers and respondents that they can withdraw or refuse their consent without detriment. We perform on withdrawals of consent as soon as we can and direct our customers and respondents how to do so. In offering online communication directly to our customers and respondents we seek consent in accordance with and necessary for the purposes of our data processing operations and our relation with you. We have age-verification measures (and parental-consent measures for younger children) in place to prevent children (below 12) and youngsters (12-18) from participating in our services.

PRINCIPLES

Under the Directive 95/46/EC and the latter General Data Protection Regulation 2016/679, we already work with the principles for processing. These principles continue to be in effect, and relate to:

• ● Lawfulness, fairness and transparency;
• ● Purpose limitation and compatible use;
• ● Data minimisation;
• ● Accuracy;
• ● Storage limitation;
• ● Integrity and confidentiality; and
• ● Accountability (the controller shall be responsible for, and be able to demonstrate compliance).

CATEGORIES OF DATA

The categories of personal data which are necessary to provide the services are:

• ● The customer’s and respondent’s first and surname, title, gender, date of birth, address, postcode, place of residence and similar data required for communication by the person concerned.
• ● Contact data such as (mobile) telephone number and email address.
• ● Consent data including name, surname, e-mail address, IP address and copy of campaign materials.
• ● Preferences or (confirmed) opt-in requests how to be contacted via email, mobile phone number and sms or mms.
• ● Opt-out request not to be contacted for marketing purposes at all.
• ● Preferences for different kinds of promotions, goods or services.
• ● Further information requests and/or contact history.

We collect the above-mentioned information for various purposes, including:

1. To fulfill your requests and provide our services to you. This includes: making our services, including providing our products, features, and services.

2. Coordinating access to your account.

3. Sending service/transaction-related messages, such as changes to your account.

4. Communicating about, and administering your participation in, events, conferences, programs, contests, surveys, polls, panels, questionnaires, and other offers or promotions.

5. For research purposes.

6. For marketing purposes. We will send you communications about new features, updates, products, and special offers. We may also use your information to serve you ads about our products or other products or services we (or our advertising partners, such as other third-party brands) think you might find interesting.

7. We may also use individual and aggregate information about you.

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WHY PROCESS DATA

The processing is intended to provide, analyse, administer, enhance and personalize our service efforts, to process your registration, your orders, and to communicate with you on these and other topics, keeping an overview of the information sent and maintaining the contact with the data subjects. For example, we use such information to:

• ● provide you with customized and personalized recommendations for books we think will be of interest to you;
• ● help us quickly and efficiently respond to inquiries and requests;
• ● secure our systems, prevent fraud and help us protect the security of Bookworldkids accounts;
• ● analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content selection and delivery;
• ● communicate with you concerning our service so that we can send you about Bookworldkids services, and to assist you with operational requests such as password reset requests.

We process data when such is necessary for:

• ● The responsible management of Bookworldkids online communication.
• ● Providing the option to register or unregister for specific user interests in Bookworldkids shops.
• ● Operation of customer services, such as answering questions and block personal data on the first request of the data subject.
• ● Processing of traffic data (inbound clicks, A/B testing, log files where needed) and analyse these to detect fraud and redemption.
• ● Offering the option to use mobile devices as a form of identification to obtain or purchase services from other organisations and address the benefit of the data subject therein.
• ● If applicable, the conclusion or performance of a contract concluded in the interest of the data subject between the end user and merchant.
• ● The (further) performance of another legal obligation.

Information is not automatically used for all these objectives simultaneously.

ONLINE COMMUNICATION

Data required for online (direct) communication are processed in accordance with the following requirements. No other personal data will be processed than: telephone number and similar data required for communication by the person concerned; data relating to the information to be sent and transmitted. No special categories of data as referred to in the GDPR will result from the processing. The personal data will be deleted at the request of the data subject or no later than two years after the relationship with the data subject has terminated, unless the personal data are necessary for compliance with a legal obligation to retain data.

SECURITY

Data required for security reasons are processed in accordance with the following requirements. The processing is intended for the control and security of the systems or programs, the support of the proper functioning of the systems or programs, sorting and recovering files, creating backup copies of files, the management of the systems or programs. The personal data are only provided to those, including third parties, who are in charge of or direct the system, data management or application management or who are necessarily involved and others, as the case may be, to the (further) performance of another legal obligation. The personal data will be deleted at the latest 6 months after they have been obtained, unless the personal data are necessary to comply with a legal data retention obligation.

YOUR INDIVIDUAL RIGHTS

What are the rights relating to the processing of my personal data? You have the following rights:

• ● Information and access: We tell you about the personal data being stored and for what purposes.
• ● Rectification: If you want to have your personal data corrected or updated because they are incorrect and/or incomplete. We will change them accordingly.
• ● Deletion: You can also submit a request for us to delete your data. We cannot delete data when the law requires us to retain the personal data in question. We may also have to be able to process the data for other purposes (administrative).
• ● Limitation: You can impose limits on processing of your data if you feel that your data are processed unlawfully or incorrectly.
• ● Objection: You can submit an objection against processing of your data. If this relates to processing for direct marketing purposes, we will terminate the processing as quickly as possible. If you no longer wish to receive direct mail, you can:
• – Unsubscribe via any marketing mail
• – Change your account settings
• ● Transferability: If you want us to transmit your data to a third party, please contact us at [email protected]. In order to exert your aforementioned rights and, where applicable, please contact us at [email protected].

BROWSING SESSION AND IP-ADDRESS

We also make use of the IP-address of your computer. This IP-address is a number which automatically assigned to your computer when you have a browsing session on the internet, such as when you visit one of our sites or landing pages. They can be used to see which use has been made of the website and for drafting analyses and reports with non-identifiable information.

DATA RELATED TO PROCESSING COMPLAINTS

All data processed in relation to handle complaints (such as name, surname, email address, phone number and other applicable data) will be only stored for as long as necessary to successfully resolve the complaint. No later than 6 months after the complaint is considered resolved, all collected data will be deleted.

WEBSITE AND COOKIES

Bookwroldkids uses cookies and similar technologies on its websites. Cookies are small text files that are saved on your device (computer, telephone, tablet) when you visit a website. Cookies such as ‘functional session cookies’ are used to provide services or to store your preferred settings for purposes such as:

• ● Remembering and communicating information that you fill in during the entry process or that you enter when indicating your interests in the various web pages, so that you don’t have to re-enter the same information every time or see the same promotions twice,
• ● Saving of preferred settings, and
• ● Tracking the unauthorised use of our landing pages.

ANALYTICAL COOKIES

‘Analytical’ cookies are used to analyse your visit to our websites. We analyse the number of visitors to our websites, the duration of the visits, the order of pages visited and whether any changes need to be made to the website. Using the information collected, we can make our websites even more user-friendly. These cookies are also used to solve possible technical problems on the websites.

TRACKING COOKIES

We will only use tracking cookies for commercial purposes with your prior consent. These cookies, which are often posted by third parties, help us to tailor promotional offers to you personally. Third parties can use tracking cookies.

OTHER TECHNOLOGIES

In addition to cookies, Bookwroldkids also uses technologies such as JavaScript. Using JavaScript in your browser allows us to make our sites interactive and to develop web applications in a consumer friendly tailor made manner. For the provision of our service we keep database records in order to have a robust control in place on our services (and our service providers). The purpose of this is to optimize the reliability of the service. The information derived from these data is used to prevent misuse of data and if necessary to comply with more detailed information queries from third parties on the basis of (self)regulation.

QUESTIONS, COMPLAINTS OR DISPUTES

If you wish to ask a question, make a complaint or provide any comments on our privacy policy or sites please contact us on: [email protected]. We will contact you to discuss any concerns within 48 hours of receiving your email. You are also invited to send a letter to: Bookworldkids : [email protected]

ADJUSTMENTS

We reserve the right to make adjustments to this privacy policy. Important adjustments are made known on this site in the privacy policy.

30 September 2024